
The Vega 10 chips are aimed at High-End Graphics Cards which will top prices at $500, if we go by historic standards it could go anywhere from $500 (to compete with gtx 1080) to $649.99 (R9 290X GPUs). The Vegas 11 series is aimed to replace the RX 500 Series however that will come at a much later date (Q4 to Q1 FY2017).
So far AMD's lineup has been competitive after it taking a break from the CPU industry for a while hopefully it will continue to have these successful comebacks because AMD has had a lot of losses so it can't afford to lose. As much as people have fan wars between Nvidia and AMD, the truth is we can't have a monopoly in a industry with 2 main companies competing together. To an extent, I think the industry should be broken up to smaller companies for more competition but that's a subject for a different post altogether.
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